This week in analytics: Privacy updates, GA4 tweaks, fraud signals

Aug 15, 2025

GA4: new attribution knobs → Action: verify model defaults in reports used by stakeholders.
CNIL guidance on first‑party measurement → Action: confirm lawful basis for your stack.
Click spam uptick in utility apps → Action: check install‑to-first_open latency and 10‑min uninstall spikes.